Color psychology states that color can affect our lives in a variety of manners. However, not a lot of us will understand the impact of colors towards our branding and marketing campaign.
Learning about the color meanings in business is very important if you aim to build your business profile. Without the need to say something, color can have a direct influence on the purchasing decision of your customers.
Table of Contents
- 1 The Power of Understanding Color Meanings in Business
- 2 How Important Color Psychology is for Your Business Marketing
- 3 Conclusion
The Power of Understanding Color Meanings in Business
Color should be treated as an indispensable tool for your marketing campaign that will help you drive the best result on your promotional efforts.
This can help you improve the viability of your business. When you are applying the colors on your branding campaign, you should not simply use a single color.
It would be wise to combine it with complementary colors that can keep its properties balanced.
Red Encourages People to Act
Red can prompt your potential customers to act. Nonetheless, you will need to be very cautious in utilizing this color. You should avoid using too much red since it can overwhelm them.
Your main goal in using red is to attract profit. When using it on your branding campaign, you should introduce red as the accent color to encourage customers to buy impulsively.
Adding a hint of red on your website will make your page appear exciting and invigorating.
Dark Red – This is a symbol of willpower, leadership, courage, and anger.
Light Red – It indicates sexuality, sensitivity, passion, and joy.
Reddish – Brown – this color is the representation of fall and harvest.
Pink Relates to Femininity
Pink can be the effective color for your marketing campaign if you are offering products tailored for women. Aside from femininity, pink can also be associated with playfulness, unconditional love, and immaturity.
Toys for girls are placed in pink packaging to attract their attention. Brands such as Barbie and Victoria’s Secret will heavily used this color on their products and marketing.
Orange Indicates Fun and Adventure
Orange is the color that symbolizes the cheerfulness of yellow and the energy and excitement of red. It is related with sunshine and joy.
It is the representation of celebration, encouragement, attraction, determination, success, happiness, fascination, creativity, and enthusiasm.
This is the preferred color of the businesses in hotel industry, resorts, and travel companies. Orange is not a s jealous as yellow and not as aggressive as red. Nonetheless, it also carries some negative implication such as being frivolous and loud.
Red Orange – This color is about domination, sexual pleasure, and desire.
Gold – This color belongs in the spectrum of orange and represents a prestigious feeling. The meaning of gold is luxury, wealth, illumination, and wisdom.
Customers often think that products wrapped on gold-colored packaging is of high quality.
Yellow Corresponds to Happiness
Yellow will be related to sunshine. It often conveys the message of happiness, energy, cheerfulness, and intellect. This color has been quite effective in attracting the attention of potential buyers.
This should be utilized in highlighting the important elements of your marketing campaign. According to the experts, this should be used by businesses if their targeted customers are the children.
Fast food chains are known to use a combination of yellow and red that stimulates the appetite of the people. You should avoid using yellow if you plan to sell some luxurious items for men.
Light Yellow – This is an indication of freshness, joy, and intellect.
Dull Yellow – Businesses should be careful in using this color on their website since it invokes jealousy and loss of happiness.
Blue Indicates Stability and Order
Blue often symbolizes wisdom, loyalty, trust, faith, intelligence, confidence, tranquility, and truth. If you are planning to promote the cleanliness of your business, using blue for your branding would be a good decision.
It can also be used in services and products associated with water, sea, sky, air, and any liquids. Try to stay away from this color if you are marketing products related with cooking since blue has the power to control appetite.
If the nature of your business is more on the conservative side, you may use blue on your brochure, business card, and logos. Some hi-tech companies like phones and computer products also prefer this color.
Light Blue – This color is related with health, tranquility, and healing.
Dark Blue – This is the representation of integrity, power, and knowledge.
Green is for Abundance and Growth
There are no other colors that can represents growth, abundance, and healing except for green. It can be used in the drug industry to indicate the safety of the medicine.
This can also be used to specify that the product is made from 100% natural ingredients. Green is not only the representation of our environment; it can also symbolize money and prosperity.
Dark green – You should be careful not to overwhelm your audience with this color since it stimulates the feeling of greed, ambition, and jealousy.
Olive Green – Businesses that promotes relaxation should consider incorporating this color on their marketing campaign.
Aqua Green – This is related with protection and emotional healing.
Yellow Green – Just like dark green, this also indicates jealousy, cowardice, and sickness.
Purple is the Color of Royalty
Purple represents the vitality of red and the steadiness of blue. This is the color associated with the royalty since this color was only reserved for members of the royal families and high-ranking officials during the early civilization.
Up to this day, purple can still evoke the same feeling of luxury and extravagance. If your targeted markets are children and women, this can be the best choice for you.
In addition, most of the men products are starting to utilize this color. Academic institutions are using violet in order to highlight their excellence and wisdom.
Lavender – If you are running a home-based business, lavender can add excitement to your business. Marketing hand -made products using this color can put a spotlight on their cultural significance.
Light Purple – This color emanates the nostalgic and romantic emotions
Dark Purple – This conveys sad and gloomy feeling. Using too much of this color can evoke frustration and disappointments.
White is about Purity
White can magnify the hygiene and cleanliness of your business. People who are drawn towards your business will appreciate the simplicity of your company.
However, you should try to use this color as the background since it can also evoke negative emotion such as detachment and coldness.
If you plan to use this on your website, it should serve as an effective backdrop. It can also be ideal in using on a range of products such as bathroom, kitchen, and infant products.
Using white on foods can help you attract the attention of those who are conscious with their calorie intake. White can mean that the product is low in fat.
Black Signifies Power
Sophistication, elegance and luxury can be defined by the color black. This is the color that is often used in marketing products that are targeted among the younger audiences.
Black also emanates authority and strength. It is known as a prestigious and an elegant color. Black can also be effective in giving your product depth and perspective.
However, it can also negatively affect the readability of your website. If you are in the clothing industry, black can make people appear thinner.
If you plan to open an art gallery, using black on the walls can make the rest of the colors stand out.
How Important Color Psychology is for Your Business Marketing
As aforementioned, color has the capacity to incite emotion and evoke feeling. Therefore, you should be careful when choosing the color for your business.
Picking the right color can make your business stand out or blend in among the rest of the business. With the strategic use of colors, you can successfully send the message that you want to convey to your potential customers.
Most business owners and managers known that understanding color psychology can have a huge impact towards the success of their business.
Choosing the best color for your branding can improve the brand recognition. On the contrary, poor choice of colors will have a significant damage on the image of your company.
For example, choosing the wrong color for the font on your website can affect the readability of text. It will be difficult for your audience to understand your business. Some audience will choose to ignore your business.
Marketers can also utilize colors in order to influence the mind of their customers. It can also have an impact towards the customer’s behavior.
You can also control how your customers interpret the information that you want to deliver to them. Colors can also instruct people to know what is important for them.
These are just a few reasons why business owners and marketers need to know the meaning behind each color.
Now that you know about the color meanings in business, you should start on applying them on your business.
While there are colors that are prominent on a specific market, it is not always required for a business to follow these rules. Choose the colors that can represent your brand aptly.