#17 What color is Maroon – Meaning, Personality & Psychology


Maroon is a darker shade of red. It is not as vibrant as the red color and dimmer than burgundy. It is done by mixing the shade of red and violet or blue. Maroon color meaning is often linked to something that you are passionate about.

It can also pertain to confidence, beauty, warmth, courage, love, ambition, strength, excitement, and power. This is a common color of harvest season and autumn.

An Overview of the Maroon Color Meaning

Not all of us will appreciate the bright color of red. Some people will look for a more reserved and sophisticated tone.

If you like maroon, this simply means that you take great pride on your appearance. You probably want others to look at you in a different way and you want to remain unique.

Marron is situated close to the spectrum of purple that possess a range of meaning including some of the personality of red.

Some people refer to this as a more mysterious form of red. It can also refer to bravery and sometimes sacrifice.


People who love maroon highly values their individuality.


You are usually attracted with luxury items. This can sometimes mean that you are materialistic.


With the reserved color of maroon, this can also mean that you are introverted.


You want people to look at you as a person that possess a great deal of wealth. The view of other people is very important to you.

The Use and Representation of Maroon

You will commonly encounter this color on educational institution. It is also used on industries if clothing, restaurant, and vehicles.

At least 30 schools in the US is using maroon as their official color. It is also the primary color on the logo of Hollister Co.

It is often incorporated on their line of clothing to attract attention. It also enhances the sensuality of the wearer.

According to the expert, the maroon shade can also stimulate appetite. Therefore, this color will be prominent on restaurants.

Maroon may also indicate professionalism and luxury. It is also used on vehicles to symbolize passion. It is the common color of Christmas that pertains to the blood of the Christ.

During Thanksgiving days, this will represent the color of harvest. It represents love during Valentine’s Day. Maroon can also be used in designing the interior part of the house to show expertise and sophistication.

How Maroon Influence Your Personality

Maroon is believed to increase the person’s energy. The energy will be bolstered in a controlled and dignified manner. It is known to boost adrenaline. Increase heart rate and blood pressure.

Promotes seriousness and it is known for its reserved traits.

It stimulates the feeling of comfort and warmth.

It affects the changes in your mood and your cravings.

It can also magnify your anger.

It may mean that you are passionate towards the things that you are planning to do this day.

Maroon on Business and Marketing

Maroon is usually related to vitality. It is a color that can highly affect the personality of your audience.

This can encourage the people to take some risks that can lead to a great reward in the end. Maroon can send different message to your audience such as:

Maroon has been related to survival. It may encourage people to pay attention to their physical welfare and safety.

Maroon can prompt people to take immediate action and create impulsive purchase. Food establishments will be using this to affect the appetite of their customers. Some clearance sale will also use this shade.

It can evoke powerful emotions.

A Short History of Maroon

Maroon is usually referred to as dark red until 1789. However, maroon is a term that has been used since the 1500s.

During the 17th century, this color is being used to describe people that are wild and unruly. Maroon can also be used as a verb that translates to leaving a person at a stranded place.

This is a contrast to the maroon psychology since the person deserted will have little chance to survive. The name maroon is derived from a French term ‘marron’ that mean chestnut.

Maroon is commonly confused for the color burgundy. However, the burgundy is leaning towards the spectrum of red while Maroon is more on the violet shade.

Traditionally, the Buddhist monk of Vajrayana will wear robe with maroon. In Buddhism, maroon means deeper spiritual knowledge. It may also relate to the culture that revolves around Buddhism.

The maroon color meaning can differ depending on the personal experience and significance of the country’s culture. When using maroon on your business, it is important to learn how it can affect your audience.


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