It’s not unusual that political parties will use colors that will represent their organization. Just like in a marketing strategy, colors can be used to influence the targeted market.

To a certain degree, the voter’s motivation in choosing the candidate can be influenced by color.

In this article, we will have a more in-depth look at the connection between favorite colors and political views.

What is The Connection Between Favorite Colors and Political Views?

It is not uncommon for parties to use colors that will represent their political stance and ideologies.

In France, for example, conservative parties will often use blue, perhaps due to its relaxing and cooling effects.

Black, on the other hand, will commonly be associated with fascism and anarchism.

For independent politicians, they will usually be linked with white colors to highlight their neutral standing. Liberal parties will have yellow colors to represent them.

Different Colors and How They Are Associated with Politics

The association of the colors we will mention below is simply a collection of hypotheses on how colors can bridge the gap between political ideologies and color psychology.


Compassionate and nurturing. According to the psychologists, pink possesses a trait that is inherent to those who have strong political views.

They are idealistic but will not have a practical view of the state of the country. They believe that compassion is enough to solve any problems in the world.

They also support the concept of equality and believe that every citizen deserves equal opportunities in life.


Just like the pink color, it is related to compassion. Therefore, it is also inclined towards the leftist view.

Nonetheless, purple also stands for creativity, a trait that is mostly linked with openness. This personality trait is prevalent among those with liberalism political views.

Their political stance would be a perfect balance of elements found in liberalism and leftist.


We mentioned above how independent political parties will mostly wear something white. Additionally, this is to give the people an inkling that they have a clean and pure intention.

Experts refer to this cleanliness obsession as disgust sensitivity. It is an indicator that their political stance is more on the conservative side.


Defense instinct and survival are the qualities connected to this color. Those who have these qualities have a more conservative political view.

They may be drawn towards matters related to security, such as having a secure border both on a national and personal level.

This color is also heavily associated with power. People who are drawn towards power will most probably support the concept of social stratification and hierarchies.

Wearing black can be a sign of openness and aesthetic activity, traits that are related to liberalism.


It is the color of the Democrat party. It makes it easier for the citizens to associate the color with the political party.

Therefore, if a voter prefers the political view of the Democrats, they will mostly be drawn towards this color.

Blue is about tradition and conservatism. It is conventional and safe; most of them will have a conservative political view.


The color used by the Republican party. Red is associated with achievement, aggression, and competitiveness. Just like black, they may also support hierarchies.


The color with a powerful connection to status and achievement. It may suggest that they will take the political stance of the conservative party more seriously.

They have this desire to reach a higher level of social hierarchy, which is right-leaning thinking.


Historically, brown has been associated with Nazism due to Sturmabteilung, wherein the members of the party will frequently be wearing brownshirts. Fascism is closely linked with this color in Europe.


The color that is being used by parties that have an interest in the welfare of the senior citizens and pensioners; this may include the Grey Panthers in Germany.

Apart from that, grey can refer to secessionist and independent movement. Aside from the white color, grey is also used by independent political parties.


If yellow is not available, magenta would be equally effective in representing the stance of liberal parties.

However, you should not confuse it with pink that is connected with social democratic, and socialist.


Recently, this color has been related to Euroscepticism. It is probably the result of different political parties in Europe that proposed the exit of their nation from the European nation.

Countries and How they Use Colors to Promote Political Views

Blue is for the democrats, and red is for the Republicans. This concept has just been recently introduced, but different countries have long used colors.

While it may usually represent the ideology of the parties, they may choose to alter it depending on the situation.


The Australian Labor Party, will commonly be associated with red, while the Liberal Party of Australia will mostly utilize the blue color.

The Australian Democrats, together with the National Party of Australia, will use a mixture of gold and green.


Christian Democrats, will be linked to orange color and Liberal Democrats’ logo will have a prominent blue color.


The democratic party in Canada, is associated with the orange color, and the liberal party bears the logo of the maple leaf in red color.


Electoral rosettes are typical during the campaign period. You will be able to notice the distinct color that each political party uses.

For instance, the independents will have white rosettes; the labor parties will wear red, and yellow for the liberal democrats.


The party color of the New Party would be yellow that represents its conservative policies.

The democratic party’s political stance will be aligned internationally and will be reflected through its green color.

Affect of Colors in Political Campaign

It’s election time once more. These candidates will be trying their best to move to the presidential residence.

They will be very busy to develop and sell their images. Yes, this will be like selling products in the market. They will be telling you the things that you want to hear.

Their color choice, even on the clothing that they will wear, profoundly matters. When people see colors, it produces a chemical reaction that can trigger different emotions.

For instance, red has been proven to make the customers hungry. Therefore, it is more likely for you to order more foods in a restaurant decorated with red paint.


During the campaign, blue will be the most preferred color. The politician will be wearing blue clothes that will encourage other people to see him as someone smart, trustworthy, and calm.

Candidates who were accused of dishonesty and corruption will be using this color in their campaign.

Black and Grey

Black is the symbolism of strength and power. It is not uncommon to see this during the campaign period.

If the candidate is known for having a conservative political stance, they will choose a grey shade. It also makes them look approachable and friendly.


These politicians are trying to show the voters that they are down-to-earth and humble.

Unfortunately, wearing something brown will also make them look outdated and old-fashioned. To avoid this, they will mostly choose khaki or beige pants.


If the candidate is trying to evoke the personality of a guru, they can add a purple tie on their ensemble.


This color may make the candidate look aggressive, which will make the people angry, passionate, and sometimes hungry.

The candidates want to inform their voters that they are firm and decisive. They want to evoke an image of being assertive, bold, and authoritative.

Candidates who tend to change their political views and parties will wear this color.

Unconventional Colors

The candidate will not often choose any wild color since they want to play safe. Usually, they will only be chosen by those candidates who lack the attention of the voters.

The others may also see them as someone unique and creative. Some voters will think that they are fresh choices compared to the more traditional type of politicians.

Color psychology is an incredible topic that covers almost all aspects of human interest. It can evoke emotions and highlight our personality.

It can put a spotlight on the things that we value the most. Nonetheless, people are known for being complex.

There are a lot of variables that can affect their perceptions and personality traits, temporarily or sometimes, permanently.


Knowing the connection between favorite colors and political views would help you understand more the relation of color choices to the person’s personality traits.

It can also shed more light on how important color is on branding. Being aware of how the color affects our brain will help people think more independently and enjoy the different stimuli that surround us.

Always be mindful of the effect of the political advertisement and follow your mind and intuition when you have to reach your final decision.